A Brand FIT 
Bells & Bars is so much more than just a functional Gym. They promote the healthy way of living and they spread an incredible vibe. Their members have become one big family, motivating each other to go the extra mile. They welcome each and every new member (not only the real atletes) with the greatest enthusiasm. 
They're really into vintage "strongman" posters, but on the other hand their way of working is very modern and fresh.
So a fresh branding with a touch of vintage seemed the way to go.

The logo is inspired by vintage poster designs and consists of 2 main elements: 
The Bell, which is the very obvious kettlebell right in the middle of the logo, and the Bar, formed by the letters of the logotype (only to be found by those looking for it).

The fist is holding the kettlebell in the air, but additionally it's the sign of victory which stands for the winning mentality at Bells & Bars, their coaches and their members.

Logo Variations:
an emblem / logomark, for separate use such as an avatar or in a square logo space, preferably with the option to add the brandname as text to it.
an inverted or negative full logo for use on darker backgrounds. 👉Although it's a negative logo, it's not completely the inverted version of the regular logo. It's all in the details.
a minimal logotype, to be used as a baseline for graphical or illustrated content, which already can be a bit much to register.
emblem / logomark
emblem / logomark
full logo inverted
full logo inverted

Business Cards
Using illustration on business cards adds a personal touch, which makes them stand out of the crowd. People feel more connected when they see your image, and using an illustration often isn't as intrusive as using your real picture. For a face to face relationship, such as a PT or a Food Expert, a profile pic can be an added value to your business cards.

Meet Belle & Barry
To support communication I often like to use mascots. They can be a fresh and funny addition to any visual communication. For each event a new illustration is made starring Belle and Barry. They show up on banners, t-shirts, posters, socials and even on the lavatory doors...

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